how much does a website cost

How Much Does a New Website Cost?


Home services businesses typically invest $3,650 to $28,000+ for a 9-12 page site, depending on complexity, design, and number of pages. Basic SEO optimization adds an additional $500-$2000 to the initial setup, and more comprehensive SEO (including advanced content strategies) adds $2,000 to $10,000 or more, plus ongoing work. Keep reading for a breakdown of what goes into a great website!

Bonus: If you’re wondering how much money home services companies should spend on marketing, stick around till the end. The answer might surprise you.

Pro Tip: If you’re just trying to get to the bottom line here, contact us via the chat feature or give us a call for a no-obligation strategy session. For the rest of you, let’s continue.

Website Components Pricing

Pricing for website design, copywriting, and construction can vary widely based on the complexity of the design, the level of customization, the quality of content, and the geographical location of the service provider. However general pricing guidelines based on industry norms are available for reference purposes only; consulting directly with service providers remains the most reliable way to obtain accurate quotes tailored specifically towards your needs or project scope.

Website Design Concept

The initial design concept for a website, which includes the homepage layout, color scheme, typography, and overall visual style, can range from $1,000 to $5,000 or more. This price can vary based on the agency’s expertise and the project’s complexity.

Designing additional interior pages typically costs less than the homepage design, as they often follow the established style guide. Prices can range from $100 to $500 per page, depending on the design’s complexity.


Professional copywriting can cost anywhere from $0.10 to $1.00 per word or $50 to $500 per page, depending on the content’s complexity and the writer’s experience. Good copywriters command top pay – $150/hour is not uncommon. The best copywriters – the ones writing content for people like Tony Robbins or Fortune 100 companies – charge $5,000 or more for an hour of their time.

Technical Development

The technical development of each page involves building and some coding, responsive design integration with CMS (content management system, like WordPress), and other complexities that can range from $100 to over a thousand dollars per page. These factors determine the overall cost for creating high quality web pages. It goes without saying that the more complex and unique the designs are, the more work that has to go into the build.

website design cost

Website Design Prices for 9 and 12 Pages

A website is an essential tool for any home services company. To create a comprehensive online presence, consider incorporating various pages such as the homepage, about us section, service offerings (across multiple pages), blog posts and contact details among others into your site design. The average starter site is about 9 to 12 pages (not including blog posts). The pricing structure could look something like this:

Description9 Page Site12 Page Site
Design Services (Overall site and interior page)$2,300 to $7,000$3,800 to $10,000
Copywriting Rates ($50 to $500 per page)$450 to $4,500$600 to $6,000
Building and Construction Costs$900 to $9,000 $1,200 to $12,000
Estimated Cost$3,650 to $20,500$4,800 to $28,000
(Not included: SEO optimization, custom images, custom artwork)
These costs are estimates. Customization and other factors may influence rates

The cost of building a website can vary greatly depending on various factors such as

  • custom functionality requirements (e.g., booking systems or e commerce)
  • high quality original images and graphics needed for your site
  • SEO optimization services required to make it visible online
  • content strategy services offered by experts who ensure that your website is always up to date with the latest trends in web design

These all contribute towards increased costs associated with creating an effective website. However, these expenses are worthwhile investments if they result in increased traffic and conversions over time. Therefore, it’s essential to carefully consider each element before finalizing any decisions regarding budget allocation when planning out your website’s development process.

To ensure that you receive accurate pricing for your web design project it is recommended to prepare a detailed brief outlining all of its requirements. You should then request quotes from multiple agencies or freelancers so as to gain insight into what each would charge for their services. This will help give clarity on how much money needs be allocated towards this specific endeavor.

seo optimization website design cost

How Much Does SEO Optimization Add to the Cost of a New Website?

The cost of incorporating SEO (Search Engine Optimization) into a website project can vary significantly depending on several factors such as the complexity involved in optimizing it, how competitive its industry is and what specific goals are set for each campaign. The size of your site also plays an important role when determining costs associated with this service. Here are some general guidelines based on current market trends that will help you estimate what kind of investment might be required if adding SEO services to your web design and development initiative.

Basic SEO Optimization

For a basic SEO setup, which includes keyword research, optimizing meta titles and descriptions, creating a sitemap, and ensuring the website is crawlable by search engines, you might expect to add an additional $500 to $2,000 to the overall cost of the website project. This basic setup is often sufficient for smaller websites or those in less competitive industries.

Comprehensive SEO Strategy

For a more comprehensive SEO strategy that includes in-depth keyword research, content optimization, link-building strategies, technical SEO (such as speed optimization and mobile-friendliness), and ongoing SEO maintenance, prices can significantly increase. This level of service could range from $2,000 to $10,000 or more as an initial setup fee, with ongoing monthly costs ranging from $500 to $5,000 or more, depending on the scope of the services and the competitiveness of the industry.

SEO for a 9-Page and 12-Page Site

For a 9-page or 12-page site for a home services company, adding a basic SEO optimization package might cost on the lower end of the spectrum, given the site’s relatively small size. However, if the market is competitive and the goal is to rank well for a range of services in specific localities, investing in a more comprehensive SEO strategy would be beneficial, potentially leaning towards the mid to higher end of the cost spectrum.

SEO Considerations

  • Initial vs. Ongoing Costs: SEO is not a one-time task but an ongoing process. Initial costs cover the setup and optimization, while ongoing costs are for maintenance, content creation, link-building, and adjustments based on performance and algorithm updates.
  • Customization and Goals: The more customized and ambitious your SEO goals, the higher the cost. For example, targeting highly competitive keywords or aiming for a rapid increase in traffic and rankings will require more intensive SEO efforts.
  • Return on Investment (ROI): While SEO can add a significant cost to the website project, it’s also an investment in the site’s visibility, traffic, and ultimately, its success. A well-executed SEO strategy can lead to substantial returns over time.
seo and website cost

How Much Should You Spend On Your Website and SEO?

This is a question almost everyone asks, and it depends on your gross revenue. A good rule of thumb, especially for the home services industry, is to budget between 6-7% of your annual gross revenue on marketing. That budget includes SEO and other strategies you might employ, such as paid ads, brochures, vehicle wraps, etc. This is especially true for companies in the range of $1.5 to $20 million. To save you pulling up the calculator on your phone, the budgets for that range would be about $100,000 to $1,200,000 per year, or from about $8,300 to $100,000 per month. This is based on averages that successful companies report. (Zippia. “What Percentage Of Gross Revenue Should Be Used For Marketing & Advertising?” Apr. 3, 2023)

Given the variability in SEO services and goals, it’s crucial to discuss your specific needs and expectations with SEO professionals to get a detailed quote tailored to your project. We here at Trust Based SEO have years of experience with SEO optimization. We also stay on top of current trends and guidance from Google and top SEO industry experts. Contact us today to learn more about how we can work with you to grow your business by building and boosting your digital presence online.